Insufficient knowledge, not taught in seminary
Don’t want to offend people
Concerned with self-image
No expertise
Don't want to be perceived as "greedy televangelist" types
View their ministry as "spiritual" and above material matters
Have other issues that are more important to them
Don't feel a sense of urgency or real need for the funds
Don't understand the relationship between ministry and money
Feel that giving is personal and should be left to the individual
(Adapted from Aubrey Malpurs, Advanced Strategic Planning)